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Wine Marketing

Wine Marketing

A specialized course under Agriculture, Environment and Veterinary Science

Course Details

Wineries develop wine brands for many reasons and under many circumstances. Some seem to explode from the blocks, while others slowly gain momentum over time, and still others languish and don’t seem to respond to attempts to grow them. We know it is a highly competitive world out there, with tens of thousands of wines available for sale in Australia and hundreds of thousands, maybe millions, across the rest of the world. The other issue is that the distribution of brands and sales is totally mismatched. There are fewer (but bigger) brands at low price points and many (but smaller brands) at higher price points; but the volume sold is almost exactly opposite.

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Career Prospect

Duties of the viticulturist include monitoring and controlling pests and diseases, fertilizing, irrigation, canopy management, monitoring fruit development and characteristics, deciding when to harvest, and vine pruning during the winter months. Viticulturists are often intimately involved with winemakers, because vineyard management and the resulting grape characteristics provide the basis from which winemaking can begin. A great number of varieties are now approved in the European Union as true grapes for wine growing and viticulture. Job designation such as Viticulture or enology researcher, Pest management consultant, Winery manager, Wine critic., Agricultural lending officer and so on.

Career Opportunity

  • Viticulture or enology researcher
  • Pest management consultant
  • Winery manager
  • Wine critic
  • Agricultural lending officer

Employment Opportunity

The U.S. Bureau of Labor Statistics (BLS) reported that horticultural specialty farmers and managers who helped grow the fruit made for wine were classified as farmers, ranchers, and agricultural managers. These professionals could expect an employment decline of 1% from 2018-2028. Farmers, ranchers, and agricultural managers earned an average annual salary of $79,940 in May 2018. If you’re looking at selling wine, the BLS reported that beer, wine, and distilled alcoholic beverage merchant wholesalers made an average yearly salary of $115,770 as of May 2018.

Course Available by Providers

The courses are generally provided at Foundation, Diploma, Bachelor (UG) and Master (PG) levels.

Course Under Agriculture, Environment & Veterinary Science

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